I was going through a stash of items that have arrived here in recent weeks to see what I could pass on to some of my friends, readers, Facebook friends etc.
I was flicking through a book wondering who might like it when I realized I had now read the first 40 pages and actually I might keep this one for myself.
There is nothing ground breaking in it but it talks about the effects of marketing on all of us.
It was a reminder to me how we all eat with our eyes. Wine makers spend lots on making sure the label will convince us the wine tastes great, put the same thing in a clean skin bottle and our eyes and minds devalue the wine instantly.
Research on kids shows that if you put the Maccas they love in plain packaging that they don't actually like it and that it only takes one viewing of a commercial for a toddler to become aware of and then desire a product.
It could be a can of tomatoes or a loaf of bread but there are certain things as consumers we choose because of packaging, not taste, we usually don't even know it.
This book gave me tips on getting control back of the eating habits for our household. A little reminder that I will choose what my children need to eat, not food marketers and certainly not the two year old.
What foods do you taste with your eyes?
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